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Promotion (Record no. 46725)

MARC details
000 -LEADER
fixed length control field	00617nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	160608s9999 xx 000 0 und d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Dommermuth, William P
9 (RLIN)	104715
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kernan, Jerome B
9 (RLIN)	104716
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Sommers, Montrose S
9 (RLIN)	104717
245 ## - TITLE STATEMENT
Title	Promotion
245 ## - TITLE STATEMENT
Remainder of title	an introductory analysis
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	McGraw - hill book company
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc.	1970
300 ## - PHYSICAL DESCRIPTION
Extent	xvi,367p.; 24cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Behavioral process
9 (RLIN)	104718
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Communication
9 (RLIN)	3610
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Management - promotion
9 (RLIN)	104719
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Mass media
9 (RLIN)	56
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Promotion
9 (RLIN)	104720
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber	46725

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				Dr VKRV Rao Library	Dr VKRV Rao Library	07/02/2003		658.3126 KER	G3890	08/06/2016	08/06/2016	Books