Marketing in a changing environment (Record no. 5153)

MARC details
000 -LEADER
fixed length control field 00645nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160601s9999 xx 000 0 und d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hancock, Robert S
9 (RLIN) 16162
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Holloway, Robert J
9 (RLIN) 16163
245 ## - TITLE STATEMENT
Title Marketing in a changing environment
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. John Wiley and Sons, Inc.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 1968
300 ## - PHYSICAL DESCRIPTION
Extent ix, 498 p.; 22cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Wiley Marketing Series
9 (RLIN) 16164
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertizing
9 (RLIN) 16165
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management - Marketing
9 (RLIN) 16166
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 2485
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Management
9 (RLIN) 3743
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Markets and Marketing
9 (RLIN) 16167
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Selling
9 (RLIN) 13234
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 5153
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Dr VKRV Rao Library Dr VKRV Rao Library 07/02/2003   658.8 HOL H 5442 01/06/2016 01/06/2016 Books

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